Digital Media Consultant

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"Amanda merits the strongest possible consideration by potential clients. She is an outstanding strategist, writer, collaborator and manager."

- Cindy Johanson
Executive Director, George Lucas Educational Foundation

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Services

I collaborate with clients to increase the impact and value of their online content. Services include:

  • Audit website and/or social media presence to identify untapped opportunities for reaching target audiences;

  • Manage complex web projects;

  • Conceptualize and execute effective cross-platform storytelling strategies (e.g. TV and web);

  • Produce editorial web content that leverages interactivity to make complex information compelling and accessible;

  • Write copy for websites, social networks and newsletters that entices people to click through to related content;

  • Design and implement social media campaigns;

  • Produce traditional and multimedia reports that demonstrate a project's value to stakeholders, distilling vast information into a compelling narrative that targets its audience's interests; and, last but not least,

  • Engage crowds as a public speaker, meeting facilitator and workshop leader.

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Testimonials

 "Amanda and I have known each other for several years now. She was my Director at PBS Interactive, and later I worked with her when she started her own consultancy as a writer and strategist.

Amanda has many strengths. As a director, she created a team environment and led us individually and as a group. She provided support, guidance, and leadership to her team. She was instrumental in defining process, purpose, and an editorial framework to further the mission of PBS Interactive. She was a strong advocate for her team, an expert communicator, creative strategist, and writer. She's also exceptional at analyzing a successful concept and coming up with strategies to evolve ideas to the next level.

She is a divergent thinker and is able to explore creative ideas that she then can draw together into a cohesive plan.

On a practical level, she is one of the most organized and efficient people that I know. Amanda can manage/make sense of the most complicated projects and wrangle them into a project plan that she then executes. On a personal level, I admire her integrity and creative energy. She is a strong addition to any organization.”

- Kate Barrett, Manager, Web site, Marketing and Communications, Foundation for the National Institutes of Health

"Amanda is a pleasure to work with. She is highly creative, and was able to quickly grasp our needs as an organization, synthesizing input from diverse internal stakeholders...I would highly recommend working with Amanda."

-Christy Carpenter, Chief Operating Officer, Paley Center for Media (formerly the Museum of Television and Radio)

"Amanda is a focused manager, who can make sure a project moves forward to completion. She is great to work with, very personable, and has a fun side to go along with her serious side. Most importantly, she gets the job done and does it well."

-Mark Glaser, Editor, MediaShift

“Amanda and I worked together on public media's Economy Story, where she was project manager of a collaboration of 12 media organizations. As communications manager for the project, I felt privileged to work along side her—in fact, the chance to work with her was a selling point for me when considering the job. Amanda infuses her projects with enthusiasm, creativity and intelligence. Her thoughtful approach to complex problems has yielded better solutions to many of the tough questions we’ve tackled on the collaboration. Furthermore, she’s managed to keep connections strong between partners in a project that’s highly decentralized, by introducing smart platforms for online communications and nurturing a community of trust between partners. She's an extremely gifted project manager, public speaker and writer.”

-Katie Kemple, Communications Manager, EconomyStory/Kemple Consulting LLC

“Amanda is an impressive strategic thinker who can successfully shape and shepherd new projects through approval stages to execution. She thoughtfully navigates collaborative work environments to bring new ideas to fruition.”

-Kristen Taylor, Director of Community, PopTech

“For several years, Amanda was my editor and oversaw the development of content on the P.O.V. website. She is incredibly smart, very creative and passionate about the Web. She gave us very useful, clear feedback on our content proposals, and contributed greatly to the success of our Webby Award-winning P.O.V. website. I miss working with her!”

-Theresa Riley, Director, P.O.V. Interactive

"Amanda is smart. She is also a great collaborator, a very sharp editor...and I believe Amanda's recommendations were pivotal to our success. I would hire her again in a heartbeat."

-Tim Songer, President, Interactive Knowledge

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Project Highlights

  • Led the strategic reinvention of the Paley Center website. Worked with stakeholders to define the site's audience, goals and measures of success; wrote a strategic roadmap and content outline for the site; prioritized phases of implementation to accommodate budget constraints; and managed the process of selecting an agency to produce the reinvented site.

  • Wrote Outside the Frame, a column that explored the intersections between documentary storytelling and the Web for the award-winning P.O.V. website.

  • Managed EconomyStory, an innovative online journalism partnership between 12 public media producers. The project produced diverse, innovative coverage of the economic crisis, from community blogs to crowd-sourced reports and interactive applications. Actively demonstrated project impact and value to the project’s funder and other stakeholders through a mix of traditional and non-traditional reporting, including commissioning this video, “The EconomyStory Story" (click to watch).

  • Guided the production of NPR’s first user-generated content site, “Get My Vote,” which collected audio, video and text stories about Americans’ political beliefs during the 2008 election season.

  • Curated the PBS.org homepage for three years, planning the editorial calendar to artfully showcase a blend of current promotional priorities and archival features, as well as writing promotional blurbs for each feature.

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Clients

My clients include independent media companies, cultural institutions and non-profit organizations, such as:

(*formerly the Museum of Television and Radio)

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Resume


Download my resume in PDF format (and/or view my LinkedIn profile).

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