Consultant
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Services
I know good web content. I'm a stickler for editorial quality (I helped write the PBS Editorial Standards). More than that, I know how to "get into character" (I'm a performer, after all) to develop and write content that effectively conveys a client's brand and voice, and engages their audience. My specific services are listed below.
- Strategic Content Consulting: Unhappy with your existing website? I'll conduct a site audit and recommend changes to strengthen your site, based on your audience and goals; this may include eliminating certain features and adding others, as well as making changes to site copy. I can either lead the development of new content myself, or document suggestions thoroughly for deployment by an established team.
Planning a new site from scratch? I'll work with your team to conceptualize and develop strong, distinctive content that is strategically aligned with your audience and goals.
Areas of expertise include:
- Establishing credibility online
- Innovative online storytelling
- Blogging
- Writing: I write copy for websites and online newsletters, from promotional text and teasers to essays and articles. I specialize in writing about arts, culture, health and wellness. Read my writing samples.
- Editing: I review site copy to ensure clarity, consistency in voice/tone, and optimization for online presentation.
Clients
A partial client list:
- NPR
- PBS
- The Paley Center for Media*
- Changents
- The Webby Awards, Inc. (reviewer)
- Campaign for Tobacco-Free Kids
(*formerly the Museum of Television and Radio)
Testimonials
"Amanda merits the strongest possible consideration by potential clients. She is an outstanding strategist, writer, collaborator and manager."
- Cindy Johanson, Chief Operating Officer, George Lucas Educational Foundation
"Amanda is smart. She is also a great collaborator, a very sharp editor...and I believe Amanda's recommendations were pivotal to our success. I would hire her again in a heartbeat."
-Tim Songer, President, Interactive Knowledge
"Amanda is a pleasure to work with. She is highly creative, and was able to quickly grasp our needs as an organization, synthesizing input from diverse internal stakeholders...I would highly recommend working with Amanda."
-Christy Carpenter, Chief Operating Officer, Paley Center for Media (formerly the Museum of Television and Radio)
“Amanda is an impressive strategic thinker who can successfully shape and shepherd new projects through approval stages to execution. She thoughtfully navigates collaborative work environments to bring new ideas to fruition.”
-Kristen Taylor, Online Community Manager, The Knight Foundation
"Amanda is a focused manager, who can make sure a project moves forward to completion. She is great to work with, very personable, and has a fun side to go along with her serious side. Most importantly, she gets the job done and does it well."
-Mark Glaser, Editor, MediaShift and IdeaLab on PBS.org
“For several years, Amanda was my editor and oversaw the development of content on the P.O.V. website. She is incredibly smart, very creative and passionate about the Web. She gave us very useful, clear feedback on our content proposals, and contributed greatly to the success of our Webby Award-winning P.O.V. website. I miss working with her!”