What I do
I tell women’s stories.
We need more women leaders in this world, from government to media, technology, and beyond. To get there, we need more women’s stories — authentic stories that disrupt tired, mainstream narratives and tropes. (Boooo, tropes.)
As many before me have said, we need to see it in order to become it. Right now, we just don’t see enough of women. I’m on a mission to change that.
My company, Mighty Forces, helps individual women and women’s organizations figure out what they want to say and how to say it.
For individuals, this looks like defining your personal narrative and helping you express it powerfully across your online presence and through thought leadership.
For orgs, this looks like everything from brand messaging to online content strategy to editorial management.
Clients include Melinda Gates’ Pivotal Ventures, Sundance board chair Pat Mitchell, and dozens of other awesome women, from tech and nonprofit executives to writers and artists.
Also! I started an MFA program at age 40 to learn how to tell women’s stories on TV. (Yes, I just admitted I’m over 40. Mon dieu! Sacrilège!)
We need more shows that tell authentic, smart, funny, relatable stories about a range of different types of women. True story: When I saw Workin’ Moms, I thought, “Dammit, someone beat me to it.” Then I caught myself: “That’s the patriarchy talking. There’s room for more than one show about middle-aged mothers, FFS.”
I’m on track to have a portfolio with three original pilot scripts completed by June 2019, at which point I will actively be seeking representation. My shows have dynamic female leads and explore the personas women create to succeed, creating your own script vs. following the one other people write for you, female friendship, mental illness, the challenges and rewards of choosing art as a career and how to reconcile art-making with motherhood, and more.
Have a question? Just want to say “hi”? Drop me a line. I’d love to hear from you.
10 things to know about me
I live in Brooklyn with my husband, Jordan, and our daughter, Ali (6).
I’m an improv actress.
I’ve performed at the Upright Citizen’s Brigade, the People’s Improv Theater, the Chicago Improv Festival, and — under the direction of my daughter — in my living room.
Speaking of improv, I believe improv is a template for life.
Jordan and I were audience favorites at SXSW for a talk we gave there about improv lessons for freelancers. Our company,Think Improv, offers workshops that use improv concepts and games to teach collaboration and communication.
I wrote a book about motherhood and identity called Feeling My Way: Finding Motherhood Without Losing Myself.
One Amazon reviewer (pinkie promise, I don’t know her, and didn’t put her up to it) says, “A quick and easy read, but one that I've recommended to my husband to help better understand me, and one that I'm sure I'll read again and again.”
If you haven’t noticed, I love to write.
In addition to writing scripts, my book, and copy for clients, I’ve been a freelance blogger and essayist for most of my adult life. My favorite essay I’ve ever written, which was published by Catapult, is about the pain of conditioning my daughter socially at the same time I’m trying to de-program years of social conditioning in myself.
I got my professional start at PBS helping documentary filmmakers translate their stories to the web, back in the early aughts.
Anytime I meet someone who works in public media, it still feels like meeting family, all these years later.
I teach people how to tell stories online.
I’ve led workshops on this topic everywhere from the National Film Board of Canada to Harvard’s Kennedy School of Government, the National Press Club and Estee Lauder HQ. I believe the ability to tell your story online is an essential form of literacy.
Amy Poehler is my spirit animal.
Look, I don’t know Amy Poehler, so maybe she’s a monster. But from what I can tell, she is a kind, take-no-bullshit, fight-for-women-and-girls, hilarious, insanely creative, human, and I would very much like to work with her and hang out with her.
You’d be surprised by how much I like to sleep.
My friends have series of photos they’ve taken over the years that they call, “Amanda naps.” Jordan and I joke that my memoir will be called, “Jammies by 9: The Amanda Hirsch Story.”
Taking a leave of absence from college is one of the best things I ever did.
It was the first time I listened to my gut instead of simply doing what was expected of me. It was the first time I took a risk and carved my own path.
I’m still carving, all these years later.